Privacy Policy
We value your privacy so we’d like to outline our website’s privacy policy so you understand how we will use any personal information. By using or by registering as a user of any services provided by Whitewater you agree to our use of your data as set out below. When you register with Whitewater you will be asked to provide certain information such as your contact details. We will store this data and hold it on computers or in manual files. We will use this data to fulfil our agreement with you. Please note that, to provide some of our services, we may require further details from you.

We may use information that you provide or that is obtained by us to:
Register you on our website and to administer our website services;
Administer any prize draws or competitions you may enter;
Carry out assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the services which we offer, and to enable us to provide you with information about our products and services that we think are relevant to you through our marketing activities;
Keep you informed of such products and services (including special offers, discounts, offers, competitions and so on);
You will also be offered the opportunity to opt out in future marketing communications.

This website uses cookies to collect information. Cookies are small data files which are placed on your computer or other mobile or handheld device (such as smart ‘phones or ‘tablets’) as you browse this website. The cookies are essential to the effective operation of our website Cookies are also used to tailor the products and services offered and advertised to our customers. At Whitewater we use cookies to understand site usage and to improve the content.

Some cookies collect information about browsing and purchasing behaviour by people who access this website via the same computer or device. This includes information about pages viewed, products purchased and the customer journey around a website. We do not, however, use cookies to collect or record information on users’ name, address or other contact details.

The cookies stored on your computer or other device when you access this website are set by Whitewater, our suppliers who partner with us to help deliver a high quality website.

What is our cookie policy?
For the full experience, to be able to purchase online and to make full use of personalised features, your computer or mobile phone will need to accept cookies. We use the information from cookies to improve your customer experience and offer you products we think you will like.

Our cookies don’t store sensitive information such as your name, address or payment details but they allow us to access this information once you have signed in to your account. If you’d prefer to restrict or delete cookies from, you can use your browser to do this.

We know you love to share the great content we have on Please be aware that social networking sites, like Facebook and Twitter, might send cookies. We don’t control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Security Policy
We use Internet standard encryption technology (“SSL” or “Secure Socket Layer” technology) to encode personal data that you send to us when placing an order through the Website. To check that you are in a secure area of the Website before sending personal data to us, please look at the bottom right of your website browser and check that it displays an image of a closed padlock or an unbroken key.

However, please note that whilst we take appropriate technical and organisational measures to safeguard the personal data that you provide to us, no transmission over the Internet can ever be guaranteed secure. Consequently, please note that we cannot guarantee the security of any personal data that you transfer over the Internet to us.

If you are using a computer or terminal in a public location, we recommend that you always log out and close the website browser when you complete an online session for your security.

Last updated:
Our privacy policy was last amended in June 2012. Please check this page regularly to find out about updates to the policy.